Oflactory and Gustative Marketing Assignment Example | Topics and Well Written Essays - 500 words

Oflactory and Gustative Marketing - Assignment Example Most marketing activities in hotels adopt a visual marketing since there is a deep connection between brands and customer involvement. Due to the increase in competition in businesses today, many marketers have employed the olfactory stimuli to capture the attention of buyers. Olfactory marketing makes the customers linger longer in retail surrounding, and this lures them to making impulse purchases. Scent marketing has become a fast emerging trend in marketing. The trend recognizes the need for companies to strive and reach their target customers through sight and sound. As Kimmel (2010) noted, difficulties faced by marketers in trying to reach the audience makes scent-related marketing understandable. The principle behind the olfactory branding is uniqueness and consistency (Dooley, 2012). Controlling the olfactory environment is there necessary since people tend to associate smells with products or the store. To support the olfactory marketing, companies should consider using olfactory packaging on their products. Olfactory packaging is way of packing products in a manner that appeal to the sense of smell (Kimme l, 2012). Many researchers have been trying to investigate the effect that the olfactory sign exert on clients and the approach behaviors they were exhibiting. The researchers observed that products in the scented store remained for a short period as compared to those in unscented store. Merchandise evaluations showed that the intention to purchase a backpack while no scent was present was only 2.29 while after the application of the scent the scale rose to 2.97. The researcher findings proved that odors and their many features have the capability of affecting a customer’s perception of services and products (Cherish & Oktavian, 2012). One can conclude by saying that adequate scent exploitation is of great importance in marketing and other business activities. Gustative

Application of Findings to the Nursing Process Research Paper

Application of Findings to the Nursing Process - Research Paper Example For example, work interventions (WIs) have been attributed to primary concerns, such as direct patient care, and to secondary concerns, such as discourse between nurses during work. Hence, the findings of the article show that when assessing a patient it is advisable to include primary, as well as secondary factors to come through with a complete picture. 1.2. Diagnosis The diagnosis carried out in the current research presents a twofold approach that addresses immediate, as well as long-term concerns. The research has highlighted that nurses face WI’s in a far greater proportion than expected; this may lead to unsatisfactory patient care problem that needs immediate focus and attention to be resolved. Issues that may require immediate focus include WIs due to direct and indirect patient care, engagement by patient’s family, etc. Furthermore, the research has diagnosed that a long-term approach is required to deal with nurse’s habits, such as conversing with each other during work or paying little more than normal attention to the task after a WI. In doing so, the current research has accounted for immediate, as well as long-term, focuses that conform to the nursing process. 1.3. ... However, the research presupposes that this may not be possible in each given healthcare setting so localized solutions may be required. Steps related to more long-term issues, such as changing the working habits of nurses, can be taken in small phases involving training, monitoring and self-assessment. The current article is specific about the measures required, as well as provides measures that can be implemented practically to make a difference. This, in turn, conforms to the outcomes/planning element of the nursing process. 1.4. Implementation Implementation as per nursing process requires the utilization of a care plan so that sustainability of care can be achieved. The current article outlines different methods to achieve sustainability of greater nursing care by reducing WIs, but no single plan has been chalked out for implementation. Instead, the current article mentions that actual implementation plans will differ by the exact healthcare setting in use, although vague implem entation steps have been outlined, as mentioned in the previous section. 1.5. Evaluation The current article does not provide highly concrete or detailed evaluation plans but does refer to them indirectly. In terms of nursing process, evaluation serves as effective feedback to modify the overall care plan continuously. Given that the findings of the current article apply in different forms to different healthcare settings, it can, therefore, be expected that their evaluation plans will also be different. However, there is little deniability that in these settings the evaluation criterion will still revolve around the central concept of WI. 2. Utilization of Findings by Students and Practicing Nurses Given the fact that WIs are a common part of the work

Toxic Waste And Discrimination Essay Example for Free

Toxic Waste And Discrimination Essay The discrimination suffered by people of color goes as far as locating them to neighborhoods that are near toxic waste facilities. This is an important issue to address since the discrimination done in this sphere does not only affect difference in treatment per se. It affects the health and well-being of the individuals being discriminated against.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   On the 20th of the 1987 Toxic Wastes and Race report, the topic of disparity in treatment when it comes to locating people in neighborhoods was once again examined. The study proved that the discrimination, still exists, and in fact, has worsened as years passed by. According to the article by Bullard, Mohai, et.al., the study yielded the following results: People of color make up the majority (56%) of those living in neighborhoods within 3 kilometers (1.8 miles) of the nations commercial hazardous waste facilities[†¦] People of color make up a much larger majority (69%) in neighborhoods with clustered facilities. [†¦] 9 out of 10 EPA regions have racial disparities in the location of hazardous waste sites. Forty of 44 states (90%) with hazardous waste facilities have disproportionately high percentages of people of color in host neighborhoods [†¦] (2007) In summary, the research shows that â€Å"racial and socioeconomic disparities in the location of the nations hazardous waste facilities are geographically widespread throughout the country† and that race is still the one of the main factors in fixing the location in a neighborhood nearing toxic waste facilities.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There was an attempt on the part of the government to alleviate this form of discrimination by conveying critiques on the way EPA disposes of environmental justice issues brought before them. The agency has also met defiance when it comes to proposals that it sought to implement. As reported by the article, the government has already suggested a cut on its budget due to the agency’s failure to review its policies and orders. However, as regards the last measure sought to be taken as regards the issue, the article commented that suggesting said cut on the budget could actually make minorities more exposed to pollution and toxic wastes.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The article suggests that in order to alleviate this type of discrimination, Congressional oversight hearing should be conducted in order to examine the procedures followed by the agency, as well to review the policies issued by it. The article also suggested the implementation of the Inspector General’s recommendations as regards policy-making of the agency. Lastly, the author seeks to have an enactment of a law which will ensure enforcement of environmental justice issues.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It is believed that the problem could be solved by first disseminating information as regards the subject matter. Through this, people will be aware of what is happening, how their rights are being affected, and how they could seek redress. By disseminating information, the process of government supervision and regulation will be more meticulous since the people affected can actually check if the actions of the government are to their favor and can actually solve the problem at hand. It is viewed that although government should take action in resolving this issue of discrimination in environmental location, the people actually affected should take part so that their opinions on the matter could properly be heard and considered. REFERENCE Robert Bullard, Paul Mohai, et.al.,â€Å"Toxic Wastes And Race At Twenty: 1987-2007 Grassroots Struggles to Dismantle Environmental Racism in the U.S.†, 2007, http://www.ejrc.cau.edu/TWARTreport.htm

Milk Brands In Mauritius

Milk Brands In Mauritius Literature review is a critical and an evaluative summary of the themes, issues, and arguments of a specific clearly defined research topic. The aim of this chapter is to review the points of findings about the title how milk brands affect the purchasing decisions of consumers. 2.1 Brief History on Milk Brands in Mauritius Mauritius imports milk powders from Australia and New Zealand. The milk powders have different brand names such as Farmland, Twin cow and others all depend the countries, which it come from. Once it reaches the home country, it is being channeled to two or more industries in Mauritius for its packaging. Then, it is being sold in bulk to shops, super and hypermarkets. Companies such as Innodis Ltd, ISO Pack Ltd, Eden vale Distributors Ltd, and other pack the different milk brands and distribute them. However, Mauritius imports milk from other countries because its consumption has rapidly been increased. In addition, importation of milk is becoming necessary for Mauritius due to increase in demand of branded milk by Mauritian clients. Regardless to the price and quantity, quality of the product has always been the main factor for customers in their product selection. Branding plays a key role in the recognition of the product. The annual consumption of milk in Mauritius is approximately nine millions litres which is equivalent to 12% of the total consumption of different brand names (Hulman et al., 1990). There is a rise in the demand for milk in Mauritius. In 2013, the Mauritian customers are moving towards mostly Farmland due to its quality and advertisement on T.V and radio. In our island, the brand names for milk have substitutes due to the different brand names available on the market. Thus, if we are not satisfied with a particular milk brand, we always have the choice to opt for another brand. According to AGA Webmaster FOA (2013), the aim is to ensure milk brand marketed in Mauritius are affordable and the emphasis on Human Resources Development (H.R.D) and provision of inputs and services to enhance production and milk brand processing to facilitate marketing in Mauritius. In the year 1971, the Milk and Meat Project Food and Agriculture Organization (FAO) interpreted that, there is a lack of supplement limited milk production. Furthermore, it was not determined whether it was energy or protein in the supplement that was important, and the basal diet of cane tops and grasses was not evaluated. The FAO has proved that milk yield could be increased significantly by better feeding and management. 2.2 Elements That Influences Consumers Towards Milk Brand Through advertising, design and media commentary milk brands have made its place in the market in Mauritius. This leads branding to give an image of the product to consumers to make a purchasing decision. As per Pearce (2013), the elements that influence consumers are as follows: NAME LOGO TASTE FONTS COLOR SCHEME PACKAGE GRAPHICS SHAPES These points above shared an advance information about implicit values, ideas, benefits and as well as it developed the personality of the consumers while buying the product. Consumers face purchasing decisions nearly every day. Hence, they established a willingness to purchase brand products. Consumers purchasing decisions of brand milk have created certain attributes and interactions in recent years using several methods by means of both qualitative and quantitative (Anon, n.d). 2.3 The Importance Of Branding When Consumers Take Purchasing Decision According to Kotler (1994), Branding is the best way to establish the authority, niche and credibility and authority of individual and business. In other words branding is not only convenient for business or for repeated customer but also easier for others to filter out the countless generic items. The bargaining power of Mauritius is limited. Recently, in an article published on the website businessmega, it was found that about 10,000 metric tons of milk powder is imported on a yearly basis depending on demand and consumption, which is less in quantity in comparison to other countries. The Executive director of La Trobe ltd, Mr. L. Wong and the supplier of Snowy milk stated that local distributors have the entire influence over the prices (Anon, 2011). The importance of branding is as follows: Branding communicates information about the business. Share all types of information about the product to the market. It establishes an identity in order for consumers to recognize the product very well. Branding gives consumers the assurance that the entire products they buy are trustful and enable positive responses from the latter. Branding gives a strategic position in the market and through this, company eventually leads to increased profits. Branding shows an advance details for example: Cost of the products Packaging Marketing and advertising strategies Distribution channels and so on. Branding is the powerful factor in marketing, which helps consumers in taking purchasing decision. When the client is satisfied with a given branded product, they tend to revert to the same brand supplier, (Badgujar (Roll No.04)). 2.4 Brand Awareness To Consumers Donald (2010) defined brand awareness as the customers ability to recall and recognize the brand under different conditions and link to the brand name, logo, and so on to certain associations in memory. That is brand awareness encompasses both brand recognition and brand recall. It helps the customers to understand to which product or service category the particular brand belongs and what products and services are sold under the brand name. It also ensures that customers know which of their needs are satisfied by the brand through its products. Brand awareness is of critical importance since customers will not consider a particular brand if they are not aware of it (Donald, 2010). However, Epstein (1977) argued that human and brand personality traits share the same conceptualization but they differentiate in terms of how they are created. There are three types of brand awareness, which are as follows: Top-of-Mind Awareness occurs when the companys brand is what pops into a consumers mind when asked to name brands in a product category. For example, when someone is asked to name a type of facial tissue, the common answer is Kleenex, which is a top-of-mind brand. Aided Awareness occurs when a consumer reads a list of brands, and expresses familiarity with companys brand only after they hear or see it as a type of memory aide. Strategic Awareness occurs when the companys brand is not only top-of-mind to consumers, but also has distinctive qualities that stick out to consumers as making it better than the other brands in your market. These three types of awareness above inform consumers about some objectives that a good brand of milk product will achieve include: Motivates the buyers Concretes user loyalty Delivers the message clearly Connects the consumers target prospects emotionally Confirms the consumers credibility In Mauritius, almost everyone consumes branded milk such as Anchor, Farmland, Snowy, Red Cow, and others on a daily basis. 2.5 Milk Brand Production And Milk Pricing Branding can result in higher sales of other types and varieties of product associated with a specific branded product. Branding should also analyze by more than the difference between the actual cost of a product and its selling price and they represent the sum of all valuable qualities of a product to the consumer. The branding concept here is taking into account complexity of human behavior and benefit of consumers. Our country import milk from various countries that increase the consumption and the productivity of dairy product in Mauritius. Other countries such as Europe, Australia, and New Zealand and so on are also the exporters for Mauritius. Europe produces milk, New Zealand produces Red Cow and Australia produces Snowy milk, Farmland, Dolly and Anchor. Furthermore, the price hike of imported milk is forcing people to diminish consumption. Multiple actors show the situation will not improve and local production is the only way out. 80% of the milk consumed in Mauritius comes from Australia and New Zealand by Olivier Masson, 2 July 2007 Port Louis. According to Lake (n.d), branding is ones identity in the marketplace. She stated that, it is crucial to realize that packaging always either has a negative or positive influence on the buyer. A negative impression can detour a potential client, just like a positive reaction can influence a customer to buy. She also said that one should pay special attention to packaging when a new brand is launch. This is because many people often do not pay close attention to the packaging if it is a popular brand. How can you package your brand so that it is an integral part of your business and represents a strong identity? Keep in mind that we are not speaking that packaging has only a box, which contains a product, but as a medium, that reflects your companys brand and image. The following common business tools represent packaging: Business cards and stationery Web site Answering system Email address Food packaging is packaging for food. It requires protection, tampering resistance, and special physical, chemical, or biological needs. Milk plays an important role in peoples goal of eating healthily and having an active lifestyle. Milk manufacturers therefore are riding this trend by introducing milk brands that are aimed at health-conscious people. Extracted from the Inspiration Hive, Daily Inspiration on July 9, 2012. With the statement, packaging is a way of formulating a feasible marketing strategy for milk brand. The products presentation leads to a competitive pricing policy and a well-planned advertising campaign will convince consumers to purchase the branded milk. 2.5.2 Preservation In Mauritius, almost everyone consumes branded milk such as Anchor, Farmland, Snowy, Red Cow, and others on a daily basis. Thus, branded milk imported in bulk from other countries and conservation plays is a major factor during these periods. The process of Ultra-high temperature takes place. That is, milk preserved by UHT processing does not need to refrigerate before opening and has a longer shelf life than milk in ordinary packaging. It is sold unrefrigerated in the UK, Europe, Latin America, and Australia. This process helps trade to take place and fulfill the choice, needs, and wants of consumers. 2.6 The Objectives Of Brand In Purchasing Decision Branding is a way to communicate to consumers about the types of products available in the markets. This gives rise to some objectives that should be taken into consideration while dealing with consumers, (Kotler et al. 2001). The objectives that branding should achieve include: Delivers the message clearly Confirms consumers credibility Connects consumers target prospects emotionally Motivates the buyer Concretes user Loyalty Therefore, to succeed in branding, companies must understand the needs and wants of customers and prospects stated by Kotler and Armstrong, 2008. Therefore, by integrating the companys brand strategies through the company at every point of public contact will lead to an increase in demands of products stated by Laura Lake. Taking into consideration the objectives of brand milk in purchasing decisions, marketers also focus in marketing strategies which are; promotion and promotion mix, tools of promotion, advertising and gaining the market share. 2.6.1 Promotion And Promotion Mix Based on Kotler, 1994, promotion is the fourth marketing mix tool. It is the different activities that companies undertake to communicate and promote its products to the target market. Nowadays, companies hire advertising agencies to develop effective advertisements, sales promotion specialist to design buying-incentive programs, direct marketing specialists to build database and interact with consumers and prospect by mail and telephone, public relation firms to supply product publicity and finally develop corporate image of the brand. Furthermore, the promotion mix consists of five major tools referring to Kotler, 1994, are as follows: Advertising Direct marketing Sales Promotion Public Relation and Publicity Personal Selling McCharty 1982, p.37, stated that promotion is concerned with telling the target market about the right product. Promotion includes personal selling, mass selling, and sales promotion. Through the statement of Kotler and McCharty, the aim of purchasing brand milk will lead to an effective measure to make better purchasing decisions. 2.6.2 TOOLS Of PROMOTION The four main tools of promotion are advertising, public relation, direct marketing and sales promotion which convey the message to the consumers. Advertising includes any paid forms of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. In contrast, public relations focus on building good relations with the company by obtaining favorable unpaid publicity. Direct marketing is any form of personal presentation by the firms sales force for the purposes of making sales and building customer relationships. Firms use sales promotion to provide short-time incentives to encourage the purchase or sale of products or services, stated by Armstrong and Kilter, 1999. Tools of promotion encourage and motivate consumers to purchase brand milk along the benefits providing to them. 2.6.3 Advertising According to Armstrong and Kotler (1999), regardless to the budget size, advertising can succeed only if commercials gain attention and communicate well. Good advertising messages are especially important in todays costly and cluttered advertising environment. Two steps are involved: Firstly, creating effective advertising strategies begins with identifying customer benefits that can be use as advertising appeals. Secondly, to develop a compelling creative concept that will bring the message to life in a distinctive and memorable way. Advertising is also the integral part of our social and economic system. In other words, it is a co commitment of modern marketing, which helps the consumers at least in three ways to purchase brand milk, which are as follows: It acts as driving force in decision making. It ensures better quality products as reasonable prices. It saves good deal of time. 2.6.4 Gaining The Market Share Referring to Kilter, 1988, gaining market share is a key factor in reaching a leadership or number one position in any industry. However, gaining significant share requires careful planning, thoughtful well-executed market strategies, and specific account-by-account practical plans. Gaining market share is an extremely important component in the promotion of marketing strategies. Thus, it is difficult for a company to obtain loyalty without gaining high market share. Kilter (1988) also suggested that the five major strategies, which consist of price, new product, service, strength, and quality of marketing, advertising, and sales promotion, are important for a company. 2.7 Factors Of Brand Positioning Positioning is how a product appears in relation to other products in the market. It is one of the main factors that affect consumers perceptions of the milk brand. Brand positioning can help make or break a product depending on the effectiveness of its execution, (subtracted from brand by social). The factors of brand positioning are as follows: 1. Brand Attributes What the brand delivers through features and benefits to consumers? 2. Consumer Expectations What consumers expect to receive from the brand? 3. Competitor attributes What the other brands in the market offer through features and benefits to consumers? 4. Price Price is an easy quantifiable factor and as well as the prices to compete with other companies. 5. Consumer perceptions The perceived quality and value of the companys brand in consumers minds (i.e., does the companys brand offer the cheap solution, the good value for the money solution, the high-end, high-price tag solution and so on ), mentioned by Aaker and Keller 1990, Aaker and Keller 1992, Sunde and Brodie 1993, Dacin and Smith 1994, Bottomley and Dolye 1996. So, this take some time to create a thorough picture of the current market and how the companys brand fits in that market to determine the companys brands current position. If that is not the position you want for the companys brand, take the necessary steps to change it based on the gaps defined when the company analyzed the five factors above. 2.8 Milk Production In Mauritius Currently, in Mauritius we are producing 12% of our local milk production that is 12million liters per year. The government of Mauritius has been encouraging farmers to engage in milk production by providing loans facilities of up to Rs 50,000 per head (with 5% interest). Through this initiative, local milk production has increased slightly over the past years (local milk production was 2% in 2003). However, there are still several challenges faced by breeders and entrepreneurs in the diary industry: the main challenge is the high cost of production, mention in 2013 Nawsheens World, templates: Monday, October 31, 2011. Mauritius produces a few milk brands, which are as follows: Island Dairy Ole Twin Cows Candia Maurilait Over the past years, the cost of production has been continuously increasing mainly because of the price of animal feeds, hence reducing profitability in the business. Milk production will mainly depend on: Management of feeding programs Calf and heifer management Reproductive management of dairy cows Milking management Other husbandry practices related to animal health and welfare, housing, environment and bio-security measures, (2013 Nawsheens World, templates: Monday, October 31, 2011). However, as long as local suppliers cannot sustain our domestic market, no other stuff than milk is more linked with the drawbacks of globalization. 80% of the milk consumed in Mauritius comes from New Zealand and Australia, explains Jean-Cyril Monty, the officer in charge of the diversification desk at the Mauritius Chamber of Agriculture. The latter also suggested that, now that the price has risen by 40% since the beginning of the year 2007, people are diminishing their consumption. This rise in price, which he believes will continue with another 30% by the end of the year, is related to multiple factors outside our control. 2.8.1 Findings On Production Of Milk In Mauritius The quantity of milk produced by the village cows in this experiment (9.2 kg/d during 300 days) is higher than the average production of between 3.5 and 9.2 kg/d reported for the Government stations where cow feed is fed at the rate of 0.5 kg/kg milk. It is also relevant to compare it with the milk production of unsupplemented village cows (4 to 5 kg/d for a lactation period of around 225 days). Although there were only 23 (about 25%) Creole cows in the study their milk production potential appeared to be equal to the more exotic genotypes with a daily mean of 9.6 and 8.3 kg per head for a 301- day lactation in the Vacoas and Mapou areas respectively. This indicates that under these village conditions the Creole breed has a similar performance to the imported Friesians or their crosses. Mauritius milk production can sum up in the following ways: The village cattle breeders own about 11000 females over one year of age. This represents about 65% of the female national herd in this age group. The cattle are a side-line activity of the family. There are normally one to two cows per farm No forage is specifically cultivated for the cows. Forage sources include sugar cane tops, and shrubs and grasses, which are found on roadsides and on common land. The housing and shelter of the tethered animals is often rudimentary. Milk is sold to neighbours or to small scale (20 25 l/d) milk sellers who then distribute the milk. There is little or no use of concentrate feeds as supplements to the hand-collected forage. The cattle are a mixture of the local Creole breed and Friesians. Artificial insemination is subsidised by the Government and is widely used. Milk production is generally low (1200 1500 liters per lactation). There are generally relatively short lactations (about 225 250 days) and long calving intervals (15 18 months). On the basis that the small breeders make a major contribution to national production of fresh milk the work reported here was designed to investigate the extent to which productivity in this sector could be improved. As far back as 1956, Bennie reported that the local Creole cattle could double their milk production with improved feeding. In 1971, an FAO project on Milk and Meat Production suggested that the most important factor limiting milk production was the supply of a protein concentrate to the cow. This FAO project also demonstrated that milk yield could be increased considerably by better feeding and management. (By A A Boodoo, R Ramjee, B Hulman, F Dolberg* and J B Rome*). More recently, Dolberg and Rowe (1984), in reviewing experimental work done by the Mauritian Ministry of Agriculture on milk production, concluded that under local conditions greatest responses in milk production would be expected from protein supplementation. They referred to the work of Mapoon et al (1977) which showed that ground nut cake was more efficient then either a balanced concentrate feed, or a molasses/urea mixture, as a supplement for milk production; and to that of Gaya et al (1982) who reported that supplementation with cottonseed cake increased milk production more effectively than the formulated concentrate [emailprotected] In fact, similar increases in milk production were achieved with about half the level of cotton seed cake as commercial concentrate. A second advantage of cottonseed cake as a supplementary feed is that it requires no mixing. The project described here was designed to investigate and compare the effect of two types of supplements: the commercial concentrate [emailprotected] and the protein-rich cotton seed cake. In addition to the measurements of milk production the study provided the opportunity to investigate, the nutritive value of the most commonly used feed resources (see Boodoo et al 1990). Factors Influencing Brand Preference Kotler (1988) identified affective means of increasing market share as a primary means of achieving competitive advantage in both existing and new customers and stagnant markets. Brand preference is also known as brand adoption. Lalit S. Badgujar (Roll No.04) stated that, people begin to develop preferences at early ages. Brand preference represents which brands are preferred under assumptions of equality in price and availability. Cooper (1993) noted that most innovations come with high risks as most of them failed in the marketplace creating the need for marketers to have a clear understanding of success factors in brand adoption. Theories of adoption have often been used to explain how consumers form references for various goods and services (Rogers, 1995; Tornasky and Klein, 1982; Mason, 1990; Charlotte, 1999). Generally, these theories emphasize on the importance of complexity, compatibility, observability, triability, relative advantage, risk, cost, communicability, divisibility, profitability, social approval, and product characteristics in brand preference (Wee, 2003). The relative importance of each factor depends on the nature of industry under consideration, location, and social characteristics of the consumers of the different brands. In this study, we have focused on four main factors, which the customer depends upon while selecting the brand, which are as follows: 2.9.1 Price Price is a factor, which the consumer may depend while selecting a brand in any kind of product. Most of the consumers may give first preference to quality than the other factors. However, price can have an influence for the final decision of the consumer. If there are two or more brands, for a particular product, the manufacturers will reduce the price in order to attract the consumer but still the consumer must see the quality provided. 2.9.2 Quality In addition, quality of product is another key factor during product selection. Especially in the case of milk, we should depend upon than any other factors the quality. High quality will give us a good health. Pasteurization will also conduct in order to maintain the quality of the milk. The quality of the milk should be good to attract the customers, Kilter (1988). 2.9.3 Services Service is an important factor, which the customer is influenced in the modern market. Placing the orders in the right time at the right place is the part of good servicing. 2.9.4 Advertisement Advertising as a powerful technique of sales promotion has been doing wonders in the domain distribution because it is quite capable of influencing the course of consumption, affecting the process of production, enlarging the exchange and diversify the distribution. That is why it is said that advertising is the arch median lever that motivates the world of commerce and industry. It has the pride of the place in framework of dynamic marketing. The role of advertising in the modern business world can be analyzed from five distinct angles namely manufacturer, intermediaries, sales force, consumers and the society. The ultimate aim of all marketing efforts is to satisfy the needs of the consumers by transforming the benefits of productive efficiency to the final users. 2.10 Conclusion To conclude, this chapter is mainly about branding that is, its importance, concepts, positioning and so on. According to Shimp (2007), consumers represent the starting point for all marketing activities. Therefore, in this part of the project, it is viewed how to communicate with customers and send them feedback about the types of products available in the market. In the literature review, different parts have described in details to make a good analysis and choice for milk brand selection.

Louise Erdrichs Tracks Essays -- Louise Erdrich Tracks Essays

Louise Erdrich's Tracks   Ã‚  Ã‚  Ã‚  Ã‚  In Louise Erdrich’s â€Å"Tracks';, the readers discovers by the second chapter that there are two narrators, Nanapush and Pauline Puyat. This method of having two narrators telling their stories alternately could be at first confusing, especially if the readers hasn’t been briefed about it or hasn’t read a synopsis of it. Traditionally, there is one narrator in the story, but Erdrich does an effective and spectacular job in combining Nanapush and Pauline’s stories. It is so well written that one might question as he or she reads who is the principal character in this story? Being that there are two narrators, is it Nanapush, the first narrator, him being a participant in the story, who tells his story in the â€Å"I'; form? Or is it Pauline, the second narrator, who also narrates in the â€Å"I'; form? Upon further reading, the motive for both narrators’ stories become more evident, and by the end of the book, it becomes clea r that one character is the driving force for both of the narrators’ stories. This central character is Fleur Pillager. She in fact is the protagonist of â€Å"Tracks';. Even though she is limited in dialogues, her actions speak more than words itself.   Ã‚  Ã‚  Ã‚  Ã‚  Structurally speaking, Fleur is mentioned in every chapter of the book, either being referred to by the two narrators or being part of the story. In fact, after researching the novel several times, no other character including the two narrators is consistently mentioned in every chapter. In the first chapter, Nanapush tells Lulu, his granddaughter, about the fate of the Chippewa Tribe. He then spends most of the chapter discussing the beginning of Fleur, who is Lulu’s mother, and how he saved her life. In the second chapter, Pauline, the second narrator, begins her story gossiping about Fleur to an unknown listener in detail. Pauline continues to focus her story on Fleur’s life, discussing in length of incidents about her. Pauline’s obsessive behavior becomes more evident when she’s in Argus with Fleur. â€Å"Since that night (in Argus), [Fleur] puts me in the closet, I was no longer jealous or afraid of her, but follow her close as Ru ssell (Pauline’s cousin), closer, stayed with her, became her moving shadow that the men never noticed†¦'; (22).   Ã‚  Ã‚  Ã‚  Ã‚  Therefore, in these two chapters both narrators set the stage for telling their stories on their account of Fleur. Not o... ...med to gain attention by telling odd tales that created damage" (39). Her presence to him is more like a pesky fly that won’t go away. It is this lack of attention by others in which drives Pauline to tell her story.   Ã‚  Ã‚  Ã‚  Ã‚  Looking back at the atom theory stated earlier, if we exclude Nanapush and his story from â€Å"Tracks';, what we have left is Pauline’s obsession with Fleur. In Pauline’s eyes, as well as others, Fleur is good- looking, mysteriously powerful and dangerous. In contrast to her who is â€Å"a skinny, big-nosed girl with staring eyes'; who is also so â€Å"poor-looking'; (15). Pauline notices these differences and in effect becomes jealous of Fleur because of all the attention she receives from people. She sees herself in â€Å"competition'; with Fleur. At first, Pauline just wants to be close to Fleur, but by the end she wants to be â€Å"better'; than her. Within her story, the argument that Pauline is the protagonist and that Fleur is her antagonist could be valid, but if you look at the novel in its entirety, meaning the structure and content, the principal character that emerges from it is Fleur Pillager.   Ã‚  Ã‚  Ã‚  Ã‚   Work Cited Erdrich, Louise. Tracks New York: Harper & Row, 1988

The Mirroring Lives of a Jamaican and a Rastafarian Essay -- essays pa

The Mirroring Lives of a Jamaican and a Rastafarian Introduction This paper is a series of two interviews that I had over the course of the semester. I used both of the interviews as a series of research. I then used this research and supported it with published work. The first interview occurred when I was in Jamaica. I randomly crossed paths with Peter. He informed my friends and I that he was a Rastafarian. We spoke with him for about two hours on the beach. He informed us about his religion and his lifestyle. Unaware at the time that I would use this knowledge in my paper I am pleasantly surprised that I was able to transgress this information. The second interview was with Marie Debal. She is one of my sister’s clients. Upon informing my sister about this class and the paper that was due she suggested that I speak with Marie to get information. Marie was the perfect contrast to Peter. She grew up on the island and was raised as a Jamaican woman. Her family traveled a lot with in the island so Marie was very informative about her home land. She came to the United States for college and then stayed to work in New York City working for the Jamaican tourist board. From the interesting aspects that Peter had spoken about I decided to get Marie’s opinion on some of the same topics. I thought these two people would create an interesting contrast to my paper. Today they both live two very different lives but they share very similar backgrounds. Interviewee A background: Name: Peter Age: 30 Home: Jamaica Blue Mountains Occupation: Rastafarian Marital status: none and lives alone Education: self educated by other Rastafarians with in his village Interviewee B background: Name: Marie Debal Age... ...that each of them transgressed into my understanding makes me feel privilege to have even spoken with them. Bibliography Barrow, Steve & Dalton, Peter, Reggae: The Rough Guide New York: Penguin, 1997. Pinkey, http://web.lexis-nexis.com/univer Barrett, Leonard, The Rastafarians Boston: Beacon, 1997. Manely, Michael, The Politics of Change New York: Natural History Press, 1992. Ie: Garvey,1 Kerr, Madeline, Personality and Conflict in Jamaica London: Collins Pub, 1961. Charlie, Susan, Tourism Continues in Jamaica Newsweek, 1997. Zips, Robert, Rastafari New York: Natural History Press, 1993. Winston, Phillip "Revitalization Movements" London: Associated Press, 1995. Cashmore, Ernest, Rastaman: The Rastafarian Movement in England London, Penguin, 1996. Brown, Samuel E., "The Truth About Rastafarians," The Liberator, vol. 3, no.9 Kingston, 1963.

My Favourite Day of the Week

Saturdays have always been special to me. When I lived in Mexico, Saturday was the most hoped for day of the week. I remember that my cousin and I were always wishing for the school week to end and for Saturday to begin. Every Saturday morning would start the same way: my cousin would come to my house to wake me up. Around 10 a.m. we would go out of town to my family’s ranch. Once at the ranch, we enjoyed a variety of activities. The sun shone down on us, as we lived out our wonderful Saturdays away from the city. We would play soccer, run with the dogs and sometimes hunt birds and lizards with my uncle. There were occasions when we got to help my uncle sow (plant seeds) corn or chiles. Those days were hard, but we still enjoyed them. When we came back from work, we would be rewarded with warm bowls of my grandma’s pasta and beans, accompanied by handmade tortillas and mugs of chocolate caliente (hot chocolate). After we ate our delicious feast, we would retreat to the lone pine tree behind the house to climb the branches and rest, at last. Usually in the afternoon my uncle would take us to the lake; the water was icy cold but it did not matter since there was nothing comparable to the fun that we had at the lake. There was a garden just a few miles away from the house, and often on Saturdays we would go there. Following our swim in the lake, we would eat luscious fruit from the trees. For two hours or more, we would savor sweet peaches, mangos, juicy oranges and sweet guavas. Then, we would return to the house at sunset. On our way back, my uncle would let us ride the mule, since the journey was long. At last, my family would gather around a bonfire to tell scary stories under the starry, dark sky. All of these meals and excursions were such heavenly fun—it is easy to see why Saturdays in Mexico were the most exciting days of my life. My Saturday experiences have changed since arriving in the United States. Here, there is no longer my cousin to spend the day with me; however, I have my family and a boyfriend, who always tries to make Saturdays a different experience than the rest of the week. Now on Saturday I usually wake up around 9 a.m. and take a peacefully lengthy shower. Then, I sit with my family at the table to eat a delightful breakfast that my mom prepares for us. Sometimes I go with my family to play basketball at the park, where we indulge in meals of carne asada. Once in a while we go to the beach or visit my aunt in Ontario. When we go to Ontario, my mom and I go shopping with my female cousins and my aunt. Then at noon my uncle and father cook for us and we have picnic at the park near my aunt’s house. We spend the whole day with them and return home late at night. Also, there are some Saturdays that I spend with my boyfriend. He is not only my boyfriend, he is my best friend, my companion and my comfort. The Saturdays spent with my boyfriend are even more meaningful than those spent in Ontario with my aunt and her family. My boyfriend and I go to the theater to enjoy a movie or just stay home sharing the happiness and misfortunes of the week with each other. No matter what we do, our time together makes my Saturday a special day. I prefer Saturdays over other days of the week because I find harmony within myself. My life is always filled with so many things to do; on every other day I never seem to have a minute of peace. Monday through Friday I dedicate every waking moment to school, work and community issues. On Sundays I volunteer at a museum. Therefore, Saturday is my favorite day of the week because it is wonderfully different from my routine. Additionally, on that day I have the opportunity to spend time with my family and to demonstrate my love and appreciation toward them. There could never be another day of the week like Saturday. Saturdays are exceptional for me; they represent unforgettable memories from my past that I continue to preserve in my heart and mind. I will never forget those amazing weekends with my cousin in Mexico. They are memorable moments that make my Saturdays in the United States (almost) as enjoyable.