Developing Winning Competitive Strategies Essay

Developing Winning Competitive Strategies - Essay Example The digital camera users have appreciated our company's products and for this case, they have developed as a substantial worldwide market share. Our company emphasis on the market share in all continents although we failed to achieve a substantial market share in the United States and Asia since the amount of profit per share we were making was at minimal. We had a notion that the price of our products would assist as gain a substantial market share and for this case, we overlooked investing in the marketing department even though we had invested heavily on in the market share. Our main marketing strategy was our image rating as we believed that this would eventually as it expressed the quality of our product since it attracted more customers to purchase our products. Our sales increased gradually since our customers believed that our quality of the products was high as the quality of the product goes with the image rating as it was our case. ... Another strength that has assisted our company gains a substantial market share is advertising. People have to be made aware of a product for them to be purchased and it does not if the quality of a product is high, if people do not know of its existence, then a low quality may have a large market share since people of its existence. Our company invested heavily in the advertisement as they always exceeded their advertisement budget of $300 to the actual spending of $537 in advertising. Another strength that assisted our company to succeed against its competitors is the market share. We started from the beginning to market our products in all the continents in the world in order to increase our sales revenue. This strength really helped us since we increased our sales and eventually our profits went up as our products were made known throughout the world.