A Case Study Of The Coca Cola Company Business Essay

A Case Study Of The Coca Cola Company Business Essay Abstract Thi paper contains a comprehensive analysis of The Coca-Cola Company and addresses several Organizational Behaviour and Human Resources issues. Recommendations are proposed based on the problems that were discovered during the study. The goals of the recommendations are to address uncertainty with The Coca cola Companies suppliers and distributors, and also align company decision-making with the structure of the organization. Contents DECLARATION i COPYRIGHT ii Abstract iii Contents iv List of Abbreviations v Definition of terms: vi List of Tables and Figures: vii Appendices: viii CHAPTER ONE 1 INTRODUCTION AND BACKGROUND INFORMATION. 1 1.0. Organizational Background 1 Mission, Vision HYPERLINK â€Å"#__RefHeading__107929_754499052†³&HYPERLINK â€Å"#__RefHeading__107929_754499052† Values 1 Why is our role Important 4 Organization structure 4 Organisation culture 5 Appendices a b BIBLIOGRAPHY c List of Abbreviations Definition of terms: List of Tables and Figur es: Appendices: CHAPTER ONE INTRODUCTION AND BACKGROUND INFORMATION. Organizational Background This was called Atlanta Begining (1886-1892). It was 1886, and in New York Harbor, workers were constructing the Statue of Liberty. Eight hundred miles away, another great American symbol was about to be unveiled. Like many people who change history, John Pemberton, an Atlanta pharmacist, was inspired by simple curiosity. One afternoon, he stirred up a fragrant, caramel-colored liquid and, when it was done, he carried it a few doors down to Jacobs’ Pharmacy. Here, the mixture was combined with carbonated water and sampled by customers who all agreed — this new drink was something special. So Jacobs’ Pharmacy put it on sale for five cents a glass.    Pemberton’s bookkeeper, Frank Robinson, named the mixture Coca-Cola ®, and wrote it out in his distinct script. To this day, Coca-Cola is written the same way. In the first year, Pemberton sold just 9 glasses of Coca-Cola a day.    A century later, The Coca-Cola Company has produced more than 10 billion gallons of syrup. Unfortunately for Pemberton, he died in 1888 without realizing the success of the beverage he had created.    Over the course of three years, 1888-1891, Atlanta businessman Asa Griggs Candler secured rights to the business for a total of about $2,300. Candler would become the Company’s first president, and the first to bring real vision to the business and the brand. (The Coca cola company website) Its popularity would not stay within the United States for long, though, because in the year of 1906, Coca Cola was bottled in Cuba and in Panama. Bottling operations were soon started in Hawaii the next year, then in the Phillipines, France, Belgium, Bermuda, Colombia, the Honduras, Italy, Mexico, Haiti, and Burma in later years. By the year of 1940, the famous soft drink was bottled in forty countries. Advertising for the cola has included many product slogans includ ing, â€Å"The Pause That Refreshes†, which was used in 1929, â€Å"Have A Coke And A Smile,† which was used in 1979, and â€Å"Always Coca Cola† which was used in 1993 when sales from this soft drink exceeded ten billion cases worldwide. (http://www.essortment.com/all/cocacolacompan_rlee.htm) Mission, Vision & Values The world is changing all around us. To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what’s to come. We must get ready for tomorrow today. That’s what our 2020 Vision is all about. It creates a long-term destination for our business and provides us with a â€Å"Roadmap† for winning together with our bottling partners.